Meta became a competitor of App Store and Play Store in Europe
Meta wants users in the European Union to download apps directly through Facebook ads, not Google and Apple's app stores.
In Europe, Meta wants to allow users to download apps directly through Facebook ads, which will ultimately make Meta a competitor to Apple's App Store and Google Play.
According to The Verge, this new type of advertising will be available to a number of developers on a trial basis later this year. Meta wants to enter such a market thanks to the European Union's Digital Markets Act (DMA), which is expected to take effect next spring. According to this law, Apple and Google must introduce alternative ways to download apps on their mobile platforms.
Is Meta going to the App Store and Google Play war?
Meta has told developers participating in the pilot that they... ..................................... Read more on our website: Meta became a competitor of App Store and Play Store in Europe